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So you’ve decided to record a video to sell your product or service. Great decision—video is reaching millions of people every day!However, it’s not quite as easy as a simple point and shoot. Poor quality sound dramatically increases the chance that viewers will click away from your video before reaching the end. And that makes sense: imagine going to a play but only hearing the actors’ voices intermittently! You’d probably leave, too.

Sure, you can record with your smartphone or tablet in your hands.But the truth is, unless you want to go for the handheld-special-effects genre so dear to certain television programs, you’re going to want something steadier. That can make all the difference between an amateur-looking video and a professional-looking one.And guess which one your prospective clients or customers will want to watch?

You know already that when you’re selling something, the hardest part is describing it to someone else. “A green dress” or “a 2002 Volvo” just doesn’t cut it, right?Video and images allows you to show exactly what it is you’re selling. You can show someone wearing the dress, someone else driving the car.

Video—A Brief HistoryCultures, ideas, and beliefs need to be transmitted. Before the invention of the printing press, handwritten and oral traditions were the only way that communication could happen.

Want to create more compelling videos? Here are 5 tips to help you:1. Pre-production planning. Hollywood moviemakers never begin shooting without planning out everything in advance, and neither should you. Planning before you shoot your video is called pre-production. It doesn’t have to be complicated: write out a “shot list” (a list of shots you want to capture), or script the monologue you want to have.

If you’ve spent any amount of time at all in front of a television, you’ve seen ads. Some are clever; some fall flat. Some make you want to buy the product and some make you wish with all your heart that the ad would end.They all have one thing in common: they started with a script.

5 Tips To Promote Your Video Ad or Online PostOnce you have a Post-It-Online account and have created and posted your first video, it’s time to switch hats, because you’ve just become a marketer.