online-posting

Once you have a Post-It-Online account and have created and posted your first video, it’s time to switch hats, because you’ve just become a marketer.

1. Before your recording: Prepare for the video before you start shooting by writing down a clear plan (and, if possible, a script to follow). Who or what is it that you’re going to be talking to? How do you best approach your ideal customer? Think about physicality: where are you shooting? Does the area look cluttered or unprofessional?

But it’s important to understand, first, what online sales are all about, and how you can successfully make your first (and second, and third!) video sale.

Let’s face it: selling is all about communicating, and video is one of the best communication techniques around. Why tell when you can show?

But even visual stories are still just that—stories. And the challenge of sales is to tell your story in a way that differentiates you from all the other stories, that makes you stand out from the competition.

If you’ve spent any amount of time at all in front of a television, you’ve seen ads. Some are clever; some fall flat. Some make you want to buy the product and some make you wish with all your heart that the ad would end.

They all have one thing in common: they started with a script.

Video and images allows you to show exactly what it is you’re selling. You can show someone wearing the dress, someone else driving the car. It allows your buyer to see precisely what it is that they’re getting—and takes the headache out of writing those lengthy descriptions that you have to put together in most online sales forums.