video

However, it’s not quite as easy as a simple point and shoot. Poor quality sound dramatically increases the chance that viewers will click away from your video before reaching the end. And that makes sense: imagine going to a play but only hearing the actors’ voices intermittently! You’d probably leave, too.

But the truth is, unless you want to go for the handheld-special-effects genre so dear to certain television programs, you’re going to want something steadier. That can make all the difference between an amateur-looking video and a professional-looking one.

And guess which one your prospective clients or customers will want to watch?

Enter the tripod, a deceptively simple accessory that will make that difference for you.

—And in getting people who aren’t on Post-It-Online to come to the site and click.

On the other hand, too many people in writing descriptions think only about getting people in, by whatever means necessary. Don’t use keywords that have nothing to do with your product or service. Don’t promise something you can’t deliver. Here are some good ways to create a description that’s accurate and compelling:

Here’s the thing: according to Cisco, by 2017, video will account for 69% of all consumer internet traffic. 69%! And video-on-demand traffic will have trebled. If that isn’t rapid growth, we don’t know what is!

The headline counts. Headlines and subject lines pull powerful traffic.

So when you’re thinking about your Post-It-Online title, it’s important that you create just the right title.

Why are titles so important?

Many users use the built-in microphone on their computer, and that can be a problem, because it picks up all the sound in the room. That’s bad because the sound quality of your voice or your music is compromised by any background noise, electronics, and static your camera or smartphone is picking up.

Architects, artists, and pageant directors have all been concerned with beauty in one way or another.

Website designers, not so much.

When did we decide that something that is beautiful is somehow not professional? Or marketable?

1. Before your recording: Prepare for the video before you start shooting by writing down a clear plan (and, if possible, a script to follow). Who or what is it that you’re going to be talking to? How do you best approach your ideal customer? Think about physicality: where are you shooting? Does the area look cluttered or unprofessional?

But it’s important to understand, first, what online sales are all about, and how you can successfully make your first (and second, and third!) video sale.

Video—A Brief History

Cultures, ideas, and beliefs need to be transmitted. Before the invention of the printing press, handwritten and oral traditions were the only way that communication could happen.