Video Web Presence Optimization: Building Brand Awareness and Loyalty
Either way, you’re trying to get people to buy something from you.
This is what we’re going to refer to as your brand.
There are two major challenges for every marketer, regardless of the industry or product involved: getting more people to know about your brand (increasing brand awareness), and keeping your brand at the top of mind of those who already know about it (brand loyalty).
Creating a Description for Your Video Ad and Post
—And in getting people who aren’t on Post-It-Online to come to the site and click.
On the other hand, too many people in writing descriptions think only about getting people in, by whatever means necessary. Don’t use keywords that have nothing to do with your product or service. Don’t promise something you can’t deliver. Here are some good ways to create a description that’s accurate and compelling:
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The Good, The Bad, and The Ugly About Selling Online
Let’s say you have something to sell. You’ll find a buyer, no sweat; but what happens about the payment?
There are lots of sites online, from eBay to Craigslist and more, where people send money back and forth. And, most of the time, it works. Once in a while it doesn’t. By and large, most people are honest. Once in a while someone isn’t.
And we want to make sure that you follow some basic rules to keep yourself safe.
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3 Tips for Creatively Marketing Your PostItOnline Video
-And thought we’d share three quick tips with you today. Do this, and you’ll see more and more views—and, eventually, sales!
Video's Unparalleled Growth
Here’s the thing: according to Cisco, by 2017, video will account for 69% of all consumer internet traffic. 69%! And video-on-demand traffic will have trebled. If that isn’t rapid growth, we don’t know what is!
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Make Your Video Title Count
The headline counts. Headlines and subject lines pull powerful traffic.
So when you’re thinking about your Post-It-Online title, it’s important that you create just the right title.
Why are titles so important?
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Tips for Better Sound Quality
Many users use the built-in microphone on their computer, and that can be a problem, because it picks up all the sound in the room. That’s bad because the sound quality of your voice or your music is compromised by any background noise, electronics, and static your camera or smartphone is picking up.
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Video is Your Virtual Salesforce
Maybe you have a timeshare you’d like to sell. Maybe you want to promote your nail salon. Maybe you want to advertise roofing services.
And it’s probable that you don’t have an office filled with salespeople busily making calls to find new customers. In fact, you’ve probably never thought much about having a “salesforce.”
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Video Is—Simply Beautiful!
Architects, artists, and pageant directors have all been concerned with beauty in one way or another.
Website designers, not so much.
When did we decide that something that is beautiful is somehow not professional? Or marketable?
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Mobile Is The New Black
In many ways, mobile is in fact the new black… and people are using their mobile devices more and more lately to view videos. Understanding the needs of smartphone and tablet users will help you understand how best to reach them with your video ad.
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