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Better Sound For Your Video Ad

So you’ve decided to record a video to sell your product or service. Great decision—video is reaching millions of people every day!

However, it’s not quite as easy as a simple point and shoot. Poor quality sound dramatically increases the chance that viewers will click away from your video before reaching the end. And that makes sense: imagine going to a play but only hearing the actors’ voices intermittently! You’d probably leave, too.

Tips for Better Sound Quality

A video’s audio quality depends on how you record the sound.

Many users use the built-in microphone on their computer, and that can be a problem, because it picks up all the sound in the room. That’s bad because the sound quality of your voice or your music is compromised by any background noise, electronics, and static your camera or smartphone is picking up.