People who write blog posts and email subject lines know one simple truth: the headline counts. Headlines and subject lines pull powerful traffic.

So when you're thinking about your VideoAdds title, it's important that you create just the right title.

Why are titles so important?

• A great title will instantly grab someone's attention. In the digital world, you really have only milliseconds to get someone to click on your content. So you have to immediately give them a reason to do so--you have to hook them.
• When you use appropriate keywords in your title, it will show up in search results when people are looking for your topic. This blog post's title contains three keywords used together: marketing, video, and title. Those keywords sum up what this post is about, but they also provide searchers with a great way to find this content.

The title isn't the time to be too clever, too mysterious, or even too creative. It is there to tell people what your video is about. Period. Keep the creative stuff for when you write the Great American Novel.

But ... there's another way to put that creativity to work. "For Sale: Lawn Mower" does the job, right? It has keywords. It is clear about the content. But now that you're a marketer (and everyone with something to sell is a marketer), you need to think like a marketer, and the first thing a marketer wants to know is: who is the audience?

In the case of "For Sale: Lawn Mower," you can imagine that your audience is probably a homeowner, someone living in the suburbs (hence the lawn that must be mowed), someone without a lot of extra money (otherwise they'd hire a landscaping service to do the lawn for them).

Finding the audience is step one. Step two is finding a way that your product will solve the audience's problem. It's a good guess that their problem is they have a lawn to mow--and no one likes mowing.

So a good title will offer your lawn mower for sale. A great title will sell it by solving the audience's problem: "Cut Your Mowing Time in Half with Super XL Lawn Mower for Sale."

See the difference?

Try out different titles and see which one comes closest to both being clear and solving a problem. And that's how to have success on VideoAdds!