Why You Should Be Using Video
If you're not already using video as part of your online marketing strategy, then it's time to start! Consumers are immersed in video and are increasingly becoming more accustomed to the richer online experience of watching videos. Studies have shown that conversions increase when businesses use videos.
While some people prefer reading, nearly everybody is ready to watch video. In fact, many people absorb and comprehend information better when it's provided in a visual format. Marketing campaigns featuring videos are more likely to attract these visually oriented individuals.
Here are some additional reasons for using video to market your service or product:
- Consumers spend most of their time online watching video already. 78% of people watch a video at least once a week, and 55% of people watch videos every day. You need to be making promo videos, and get your happy customers to provide you with video testimonials.
- Your competition is already using video as part of their marketing strategy. According to MarketingProfs, 81% of senior marketing executives are now using online video content in their marketing programs, which is up from 70% in 2011. So you're not a marketing executive--the same applies whether you have one car to sell, or a whole fleet of them!
- Video is search-engine friendly. Consumers are looking for your products and services. How are they looking? Most likely, their first course of action would be Google. Social media can affect organic Google search results as well as be an entry point to your website.
- Video levels the playing field. According to a major research firm (Borrell Associates), online video production will account for more than one-third of all online advertising spending within the next five years. Video has created an even playing field on which brands, businesses, and even individuals can compete.
- Video is entertaining, educational, and inspirational. More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, according to MarketingCharts.com.
- There's real-time feedback and interaction. People love commenting on videos, don't they? Learn more about what consumers want from their comments on your videos.
- Online video is one click away from the "buy" button. ReelSEO has noted that 34% of apparel shoppers are more likely to make a purchase after viewing an online video ad, versus 16% after watching an ad on TV. Don't think that impulse buying is just for the supermarket checkout line! A lot of impulse buys happen online.
No matter what it is that you're selling, video can help. And VideoAdds provides the best forum for finding the right customers and clients, people who are visually oriented and want to see what it is you have to offer.
Don't disappoint them! Why not create a VideoAdds video today?