Did you know that video is not the single most shared type of content on Twitter? It passed photos and graphics some time ago. When it comes to communication, there are few media more powerful than video. It's engaging, it transcends language barriers, and it's clear. What's not to like?

Most people prefer seeing a product in action, rather than reading about it. Video just feels more compelling than the alternatives. And the advantages of video go even further and can drive serious business growth.

One company, Wistia, found that a video on the company's pricing page increased conversion by 15%. That's not insignificant--and it happened just by adding a video! Another example: by putting video directly on their product pages, medical device company Universal Medical increased product sales 300%. The videos show how a given product works and allows customers to imagine and "see" how they might use the product themselves.

For physical products, especially, a video makes people more comfortable buying, because they get a more complete picture of how the product works. Isn't it time you started harnessing the power of video ... today?